Nournews: A chart published based on the results of reputable surveys conducted in the United States between 2023 and 2025 presents a clear picture of changing media-consumption patterns among teenagers aged 13 to 17—a shift that is not merely technological, but one directly tied to the mind, attention, and digital lifestyle of the next generation.
At the top of this competition, YouTube remains unrivaled. According to the data, in 2025 about 76 percent of American teenagers reported using YouTube daily—some almost constantly and a large share several times a day. This upward trend compared to 2023 and 2024 has turned YouTube into the most powerful player in the arena of teen attention.
Next comes TikTok, a platform that relies on short videos and highly aggressive algorithms. In 2025, daily usage among teenagers reached 61 percent. Notably, the share of “several times a day” and “almost constant” use on TikTok has been increasing—an indication of behavioral dependence and continuous content consumption.
Instagram, with 55 percent daily usage in 2025, has maintained its position, but its growth has been slower than TikTok’s. This may point to relative saturation or more intense competition in attracting teen attention.
On the other side stands Facebook—a platform that was once the undisputed king of social media, but whose daily usage among teenagers has now fallen to around 19 percent. This decline clearly reflects the growing distance between the teenage generation and this network.
The most significant development, however, is the rise of AI chatbots. In 2025, about 28 percent of American teenagers reported using chatbots such as ChatGPT on a daily basis—a figure that has meaningfully surpassed Facebook. This data signals a paradigm shift: teenagers are no longer merely content consumers; they have entered a phase of cognitive interaction with artificial intelligence.
For tech giants, these figures are not just statistics. Every minute of a teenager’s attention translates into more data, deeper influence, and ultimately higher profitability. That is why today’s competition is no longer over apps, but over the teenage mind—a silent yet decisive battle for the cultural, social, and even political future of the digital world.
NOURNEWS