Nournews: The fast-paced digitalization of Iran’s economy in 2024 was accompanied by an unprecedented surge in e-commerce. According to the E-Commerce Development Center of Iran, the total value of online transactions grew by 72% compared to the previous year, reaching an impressive 5,500 hemats (5.5 quadrillion tomans). This growth not only marks the maturity of the digital market but also highlights the increasing role of technology in redefining how people and businesses buy, sell, and interact economically.
During the same period, the number of online transactions exceeded 4.7 billion, showing a 20% increase compared to 1402. This growth indicates deeper internet penetration and rising user confidence in online payments.
From a demographic perspective, the report presents an interesting picture of gender participation in this field: 78% of e-commerce business owners are men, while 22% are women. Although this suggests a male-dominated landscape, it also points to the growing involvement of women in digital entrepreneurship.
On the consumer side, purchasing behavior has become more diverse and collaborative. Over two-thirds of transactions (around 69%) are made jointly by men and women, while 20.6% are made by men independently and 10.5% by women independently. This pattern shows that household and group decision-making now plays a greater role in online shopping.
Overall, the latest statistics indicate that Iran’s e-commerce has moved beyond its initial growth stage and entered a phase of maturity—a stage where service quality, payment security, smart logistics, and user experience are emerging as the key competitive advantages.
NOURNEWS