NOURNEWS- Gulfood 2023 reached its final stage as the largest exhibition of the food industry, while Iran's top food industry companies had a significant shine with their successful presence at this event.
Here at the “Gulfood” food industry exhibition in Dubai, like any other exhibition, the last day of the exhibition is more exciting and crowded than the previous days.
Visitors who have come from all over the world to make new connections and market their products to the port city of Dubai with small suitcases, roam the corridors of the exhibition, exchange business cards and information, taste different products, ask their questions, and leave the booths as they hope to continue the relations that start in Dubai and ends in different cities of the world.
The booths are distributed in 17 halls based on the fields and dimensions of the companies' activities and their nationalities, and the participants try to attract visitors by presenting product samples in the fields of raw materials, processing, and packaging, and building the first step of their international and long-term cooperation.
Along with the activities of the exhibitors and the large number of visitors, the Gulfood Group has held conferences related to the supply chain, packaging with recycled materials, how to present the “showcase” product, the role of artificial intelligence in predicting the future of food and beverage production and plant-based products.
The presence of top Iranian brands in Gulfood 2023 is very impressive and significant. Although many Iranian companies present in the exhibition attracted the attention and admiration of the visitors by presenting their products, “Zar Industrial and Research Group” with the trademarks “Zargreen”, “Zar Pharma”, “Zar Fructose” and “Zarcom” in this exhibition was significantly different from other Iranian companies and a large part of foreign companies from the point of view of variety, quality, packaging, presentation method and interaction with the audience.
Managers and experts of Zar Group spent very busy hours during the three-day period of the exhibition, both in terms of the number of visitors and in terms of holding business meetings with food industry managers of other countries.
Iranian companies have had an active presence in this exhibition for the past 15 years, and the participation rate has increased every year due to the visitors' acceptance of Iranian products.
In addition to the quality of Iranian products and the way they are presented, which has a prominent place compared to other countries, the attractive architecture of the booths and the presence of experts who are familiar with different languages have been very effective in establishing effective communication between the representatives of Iranian companies and different audiences.
The set of above factors shows that Iranian companies active in the private sector, along with technological advances and increasing the quality of their products, have also made a significant improvement in mastering international literature in the field of business.
While the Iranian companies active in the food industry have provided an important part of the necessary requirements to be present and compete in the world markets with effort and perseverance and spending heavy expenses, but still the main common concern of the group of Iranian companies present at the exhibition is the restrictions resulting from the cruel sanctions in It is the field of financial transactions.
NOURNEWS